The cost of acquisition continues to rise and today’s customers are inundated with choices. Creating a flywheel for sustainable growth in 2020 requires a deeper understanding of customers needs, behaviors and motivations than ever before.
But if you look closely, the answer to successful growth is no secret.
Companies that choose to adopt a product-led growth approach have over 2x valuation, 1.5x higher revenue,and 9% higher revenue growth compared to companies where internal processes for leveraging customer insights are lagging. Some food for thought:
In other words, the answer to sparking success often lies in channeling customer voices and values and placing them at the heart of your product and company.
What stops most companies from pursuing customer feedback? One word: time.
The problem is that your time is already consumed by the day-to-day business of acquiring customers and managing your team. You don't have the additional hours or experience to dedicate effort to things like designing surveys, analyzing unstructured responses, and extracting the actionable voice of customer insights with your already overflowing to-do list.
Imagine if your growth strategy could be based on the real voice of customer insight. Imagine knowing that the time and money you invest in your next ad campaign, landing page design, or onboarding optimization would yield a positive return on your investment, increase your activation rates, and boost retention.
We believe that every business should have direct access to the voice of their customers. So we're building LearnWhy to do just that.
Pre-built surveys to capture insights 24/7, customizable to fit your brand.
Trigger surveys based on page interactions and user properties.
identify themes and the raw voice of the customer with intuitive insight tagging
Concise voice of the customer reporting and actionable growth recommendations.
We wrote this guide to help marketers and growth teams understand how customer insights can help them increase conversions, reduce CAC, and generate more revenue.
This guide is based on our own experience helping companies grow through customer discovery and best practices from the worlds top companies.