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Do you know why your best customers buy?

We believe answering this question with the voice of your customers is the rocket fuel for sustainable growth 🚀
"My team's successful when they know both what our customers say and how to act on their feedback. As CX becomes the differentiator in a go-to-market strategy, customer insights matter now more than ever."
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Connor Cirillo
Head of Conversational Marketing, HubSpot

Growing a software business is harder than ever.

The cost of acquisition continues to rise and today’s customers are inundated with choices. Creating a flywheel for sustainable growth in 2020 requires a deeper understanding of customers needs, behaviors and motivations than ever before.

But if you look closely, the answer to successful growth is no secret.

Companies that choose to adopt a product-led growth approach have over 2x valuation, 1.5x higher revenue,and 9% higher revenue growth compared to companies where internal processes for leveraging customer insights are lagging. Some food for thought:

  • 7 out of 10 companies speak to less than 10 customers a month
  • Only 12% of customers believe in “customer first” messaging
  • 81% of brands had stagnant scores for customer experience in 2019. 

In other words, the answer to sparking success often lies in channeling customer voices and values and placing them at the heart of your product and company.

What stops most companies from pursuing customer feedback? One word: time.

The problem is that your time is already consumed by the day-to-day business of acquiring customers and managing your team. You don't have the additional hours or experience to dedicate effort to things like designing surveys, analyzing unstructured responses, and extracting the actionable voice of customer insights with your already overflowing to-do list.

Imagine if your growth strategy could be based on the real voice of customer insight. Imagine knowing that the time and money you invest in your next ad campaign, landing page design, or onboarding optimization would yield a positive return on your investment, increase your activation rates, and boost retention.

We believe that every business should have direct access to the voice of their customers. So we're building LearnWhy to do just that.

"I wish I could do research and I know it would help but the time it would take me to get only 80% as good as an expert is not worth the bandwidth taken away from things I’m actually an expert in."
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Ben Kochavy
Head of Growth, ColdBru Digital
If you’re ready to stop guessing what your customers want and start growing, drop us your email and we’ll let you know when LearnWhy is ready.
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Voice of the customer insights at scale

Survey Playbooks

Pre-built surveys to capture insights 24/7, customizable to fit your brand.

Advanced Targeting

Trigger surveys based on page interactions and user properties.

Text Analysis

identify themes and the raw voice of the customer with  intuitive insight tagging

Actionable Reports

Concise voice of the customer reporting and actionable growth recommendations.

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Need to make a business case for customer discovery?

We wrote this guide to help marketers and growth teams understand how customer insights can help them increase conversions, reduce CAC, and generate more revenue.

This guide is based on our own experience helping companies grow through customer discovery and best practices from the worlds top companies.

Get the free guide

The fastest-growing companies are built on deep customer insights

Get a better understanding of your customers today.
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