Customer Insights Academy

Learn how customer insights can become your new competitive advantage.

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Getting started with customer discovery

Level up your understanding of the impact effective customer discovery can have on your business. We'll also dive into implementation first steps and case studies to help you get started yourself.

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Getting started with customer discovery

How to survey customers for qualitative insights

Learn how to design and launch surveys that ask the right questions at the right time and provide a steady stream of actionable qualitative insights.

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How to survey customers for qualitative insights

Customer Interviews

Learn how to schedule your first customer interview and ask the right questions to unlock new insights that drive growth.

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Customer Interviews

How to apply customer insights for bottom-line impact

You’ve collected qualitative insights and analyzed them for patterns. Here’s how you can use those patterns to build stronger marketing campaigns and earn more revenue.

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How to apply customer insights for bottom-line impact

How to Use Audience Research to Create a Content Strategy

Before you can write a word, you have to know who you’re writing to.

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How to Use Audience Research to Create a Content Strategy