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Building the marketing machine with Act-On’s David Greenberg

Episode #

13

David Greenberg is the SVP of Marketing at Act-On Software.  David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing.  Here are some of the highlights of what you can expect in this episode:

- What marketing can do to optimize your sales funnel
- Why you need qualitative data from your customer to make improvements in sales, marketing and product
- How to manage a cohort of users to get regular feedback about your product
- What you need to do to build a marketing machine that works for your company
- How customers want to make purchasing decisions today

Resources

- Act-On Content Library

- Act-On Blog

Reaching out to David

- Connect with David on LinkedIn

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