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Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio

Episode #

26

Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover:

  • The difference between product fit vs. go to market fit
  • Expanding from early adopters and engaging the early majority
  • Monitoring a customers risk profile
  • Defining and managing a post-sales cycle

Resources:

Connecting with Jeff:

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