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Shaping strategy with Basecamp’s Ryan Singer

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Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:

  • The role and goals of customer research in the shaping process
  • Identifying struggling moments using the ‘jobs to be done’ framework
  • Supply side prototyping
  • Sharing context through shared experiences


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